Sparking engagement & fandom, 24/7

Industry: Entertainment / Streaming
Agency: Publist Group & Y&R
Role: Brand Strategy Manager & Media Planner

  • CHALLENGE: Launch Netflix in Central Europe with limited paid media. Drive awareness, engagement, and community around key releases like Holidate and Christmas titles.

  • APPROACH > Led brand strategy and data reporting to HQ in Poland. Ran 24/7 community management across owned channels, moderating, responding, and sparking real-time conversations with audiences.

  • IMPACT: High engagement on owned channels, strong social interactions, and actionable insights reported to HQ. Learned how to activate audiences quickly with minimal paid support.

Guerrilla “Campfire Songs” Campaign

Challenge: Generate buzz and cultural relevance for Y&R Digital group with Netflix.

Approach: Produced a Netflix-themed song with Y&R, reacting quickly to trending marketing news and cultural moments. Amplified via owned platforms to spark conversation and virality.

Impact: Boosted social buzz and audience interaction. Created a replicable fast-response framework linking entertainment, culture, and community.

ALL TRACKS FROM CAMPAIGN

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Pilsner Urquell