MARK FRANCIS LONG
Brand Specialist | Media Strategist | Creative Storytelling | AI Workflow Builder | TEDx Speaker
San Francisco-born advertising and PR strategist with a decade of experience at top agencies, including Goodby Silverstein&Partners, Y&R, DDB, and Publicis Groupe. I build powerful brand narratives through strategic PR, digital strategy, and media outreach, driving measurable results across fintech, finance, fashion, pharma, automotive, and nonprofit sectors.
I also lead I AM LEX, a global neurodiversity initiative, where I’ve partnered with organizations like Grammarly, International Dyslexia Association, and Inside Out to deliver impactful neurodiversity support. Through this work, I spark engagement, elevate visibility, and drive meaningful change. I don’t just shape campaigns I build strategies that move brands forward.
EMPIRE STATE UNIVERSITY / BACHELOR OF ARTS (BA) / MASS COMMUNICATION & MEDIA 2008 — 2011
PRAGUE / SAN FRANCISCO
MARK.F.LONG@GMAIL.COM
USA: +1 (925) 386-6010
EU: + 420 608 750 881
I'M A VISIONARY, A CAMPAIGNER, AN INCREMENTALIST, AND A DREAMER. I TAKE A HOLISTIC APPROACH, BRINGING FRESH SOLUTIONS AND A CUTTING-EDGE PERSPECTIVE. #IAMLEX
STRATEGY & BRAND STORYTELLING
FREELANCE / SELF-EMPLOYED / since 2012
-
Since 2012, I have worked as a senior communication strategist, creative strategist, and content specialist, helping leading clients and agencies refine their marketing and creative communication strategies. My expertise spans diverse industries, including fintech, finance, fashion, pharma, automotive, food & beverage, and nonprofits. I specialize in delivering innovative, tailored solutions that ensure impactful storytelling and strategic execution—regardless of budget constraints.
-
Over the past 11 years in Prague, I have collaborated with top global agencies such as Goodby Silverstein & Partners, Y&R, DDB, and Publicis Groupe. Through these partnerships, I have worked with major brands, crafting compelling campaigns and strategic initiatives that drive engagement and business growth. My expertise in navigating complex brand ecosystems and developing dynamic content strategies has allowed me to make a meaningful impact on my clients' success.
-
Beyond my corporate work, I am the founder of I AM LEX, a neurodiversity awareness project dedicated to reshaping perceptions of dyslexia and neurodivergence. As a TEDx speaker and advocate, I champion inclusion and innovation in every project I undertake. My problem-solving abilities, shaped by my own neurodivergent thinking, enable me to approach challenges with creativity and strategic foresight—driving meaningful impact in both business and advocacy.
-
// KEY CLIENT PROJECTS
// ADVOCACY & CHARITY
1/ GOODBY SILVERSTEIN & PARTNERS
SAN FRANCISCO, USA
SENIOR COMMUNICATION STRATEGIST
Clients: Kraft and PepsiCo (2023)
Led and executed the end-to-end communication strategy for Kraft Lunchables and Pepsi Rockstar summer gaming campaigns, activating WEB3 and Metaverse experiences to drive engagement and brand impact. Owned customer journey mapping, ecosystem design, and influencer strategy.
Developed and implemented a tailored social media playbook and strategy, providing freelance consulting on content planning, market research, analytics integration, and campaign optimization. This approach led to a 35% boost in online presence and a 20% improvement in campaign performance.
2/ DDB - SAN FRANCISCO & NYC
SENIOR DIGITAL STRATEGIST
Clients: iShares and Shaklee (2020 - 2021)
3/ PUBLICIS GROUPE + KINDRED GROUP - Prague (2019 - 2020)
BRAND & CONTENT STRATEGIST
Clients: NETFLIX, T-Mobile, Huawei, Nespresso, SKODA, eXcelent
As Brand Strategist at KINDRED, I led data-driven strategies that accelerated audience growth and strengthened market positioning. Partnering with Leo Burnett, I developed high-impact messaging that attracted new clients, and helped elevate Netflix’s brand performance—boosting engagement and conversion.
4/ MUSTARD AGENCY - EUROPE (2018 - 2019)
CONTENT MARKETING STRATEGIST
Clients: Pilsner Urquell (Asahi), SKODA Auto (HQ, WeLoveCycling, Motorsport), Doosan, and Grolsch
5/ COCOON AGENCY / AGENCY - EUROPE (2016 - 2018)
CREATIVE STRATEGIST & SOCIAL MEDIA MANAGER
Clients: Staropramen, Odkolek, Vinograf, MIWA, and Just Products
6/ Y&R AGENCY - PRAGUE (2013 - 2016)
DIGITAL CREATIVE & SOCIAL MEDIA MANAGER
Clients: Danone, Nestlé, Lindt, Forbes, Harley Davidson, Staropramen, Ceská Sporitelna, Bata, REW, FAB.cz, Doctors Without Borders, Total and Two Tales Brewery.
7/ Ingo Maurer NYC & GmbH / Oct 2011 – Nov 2013
LIGHTING DESIGN SALES & WHITE GLOVE INSTALLATION
VIP clients include Beyoncé Knowles, Milton Glaser, Anne-Marie Martin, CEO George David, B5 Studios, and Pamplemousse Designs
TEDxUNYP
IAMLEX
ADVOCACY & CHARITY
XtraordinaryPeople.io - NeurodiversityTech
GROWTH MARKETING & CREATIVE STRATEGY
Barcelona, Spain · Remote (2023 - 2025)
As Growth Marketing Manager at XtraordinarY People, I drive data-led expansion across the U.S., owning acquisition, retention, and conversion across channels to turn insight into measurable growth.
I build a bold, values-driven brand and community that champions neurodiversity and creates lasting impact.
The International Dyslexia Association
Campaign and Creative Manager
US & Global Target · Remote (2022 - 2023)
With the International Dyslexia Association, I led fundraising and digital engagement for Dyslexia Awareness Month 2022, launching the “Words for Dyslexia” campaign across Meta platforms. By harnessing user-generated images and music, we amplified community voices, increased visibility, and drove meaningful funds for advocacy.
My approach blends strategy, creativity, and storytelling to turn awareness into action—and build movements where every neurodivergent voice is seen and heard.
