MY JOURNEY IN MUSIC & PRODUCTION

MARK FRANCIS LONG
FREELANCE MUSIC COMPOSER & WRITER

I've been writing, composing, and creating music for as long as I can remember. Over the years, I've worked on music direction projects, producing jingles, scoring videos, and delivering professional voiceovers.

Commercial Work

Staropramen Global TVC
ADC 2019 Gold Award

I composed and performed six original piano pieces for Staropramen’s digital campaizlaunching their Limited Edition Story Cans. Beyond music, I contributed to digital management and content strategy, ensuring each track reflected the essence of its story. One piece even features a hint of the Czech National Anthem. The project won an ADC 2019 Gold Award and was shortlisted for the World Illustration Awards 2019. Artwork by Anna Sun.

Case Study Work

Spotify + Doctors Without Borders
Cannes Lion Submission 2016

Directed and created by Atila Martins, this campaign leveraged Spotify to engage young audiences and drive action. The project featured six genre-based playlists with artists like Kanye West, Beyoncé, Daft Punk, and U2. In collaboration with Spotify and Universal Music, Doctors Without Borders launched Playlist for Life—a series of playlists where song titles formed messages about their critical work and the need for global support. I contributed to the production of this project, helping with the Case Study production.

Guerilla Campaign Work

Young & Rubicam, RAY + BEEP Studio

There is a number of ways for people to get news. It happens through articles, photos, videos, spoken word… but where's the music? When did the centuries-old way of passing information from one person to another disappear? The idea behind #CAMPFIRED is to bring it back to life by creating realtime musical content that reacts to current happenings. 

#Campifired was a campaign to launch a social listening initiative that I started for Y&R Prague called Content Invaders. Content Invaders was a real-time newsroom, content creative team that would take current events and make advertising content for global brands. To launch the project we decided to take 2 studio days and monitor local Czech and global advertising news outlets like: mam.ihned.cz, and adweek.com, We took a random story and we turned it into a short, informative CAMPFIRE SONG jingle. We coined it #Campifired. Myself and one other musician wrote, played and sang 11 tracks within 2 days at Beep Studio in Prague. I was also managing a team of on-the-spot illustrators and copy writers who were making ad hoc album art and descriptions for each song. Please Enjoy!

Mark’s SONG WRITING EXAMPLES

LaVendi was a San Francisco Bay Area band I founded in 2006 with two other members, Dexter and Eric. We played multiple shows in SF and NYC and recorded several songs together.

As a solo singer-songwriter and composer, I’ve independently written, composed, and produced several demos under the alias Killian Ray. I’d love for you to take a listen—here are a few of my tracks for you to check out.